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Digital Marketing Manager

Development and management of digital strategies for websites, social media, e-commerce, and mobile platforms. Integrate the company?s existing marketing strategy into an online presence. Generate new marketing ideas and understand market changes and trends. Brings creativity and energy to the company's digital marketing strategies. Develop and manage company?s product content development strategy for use by internal sales and in e-commerce platforms Functional Responsibilities: ? Develop and maintain all digital platforms ? Develop digital marketing initiatives, promotions facilitate distribution Responsibilities: ? Develop annual digital marketing and business plan ? Work with the Sales Marketing Team to define effective digital marketing strategies ? Responsible for providing ideas and content for all print and web marketing including catalog development, monthly direct mail pieces, company website and other marketing tools. ? Responsible for driving sales growth through the development of sales promotions, direct marketing events, e- commerce, customer retention programs and other marketing campaigns. ? Work in cooperation with the 3rd party service providers, including, but not limited to, web development firms, product content developers, and mobile technology providers ? Manage mass promotion and highly targeted digital campaigns ? Manage all print and online (web/social/digital) advertising ? Develop and Distribute monthly E-Newsletter ? Lead social media campaigns across Twitter, Facebook, Google+, Pinterest, YouTube, and LinkedIn. ? Manage content and photography for product pages and email marketing. All our company materials are designed in house. ? Responsible for providing ideas and content for all print and web marketing including catalog development, monthly direct mail pieces, company website and other marketing tools. ? Email campaign management (Mailchimp) ? Provide best practices for the ECM solution across CCOM business units and assist in the research and ultimate selection of best PIM ? Create, development, and implement technical as well as sales and marketing content for CCOM products for ERP and e-commerce solutions
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books ? and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
? 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
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Req ID: 02710-0010529779
Functional Role: Mktg/Comm Manager
Country: USA
State: NJ
City: Fairlawn
Postal Code: 07410
Compensation: $75,000.00 to $80,000.00 per year
Requirements: ? Bachelor Degree in Marketing, or related business discipline is required ? Relevant experience dealing directly with Plumbing, Electrical or HVAC Contractors ? At least 3 years of Marketing experience in distribution and retail ? 3-5 years website management digital marketing experience necessary ? B2B Marketing and e-commerce experience required ? PIM and content development experience required ? Experience with web analytics, tracking and measuring tools ? Knowledge of HVAC, Plumbing, and/or Electrical products a plus. Product management background a plus. ? Email campaign management experience (Mailchimp) ? Extreme attention to detail and ability to manage multiple tasks. ? Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. ? Be comfortable in a matrixed organization working with all employees to create consistent messaging experiences for customers. ? Prior experience in a multi-faceted, fast-paced environment. Prioritize and accomplish goals within specified timeframes. ? Must be results oriented and self-motivated. ? Computer skills especially Adobe Creative Suite (Photoshop, InDeisgn) If interested please email adam.schryver@creativegroup.com


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